LEAD GENERATION

Persisto utilizes a proven six-step process for generating highly qualified sales
leads. This six-step process includes:

Step 1: Targeting, Segmentation & Database Development
Step 2: Campaign Development
Step 3: Campaign Execution
Step 4: Response Handling & Lead Qualification
Step 5: Lead Cultivation
Step 6: Sales Hand-Off & Campaign Measurement

SALES MANAGEMENT

Lead generation is just part of a comprehensive process that we use to help our clients plan, develop, manage and close sales opportunities. Effective sales management requires consistency in generating leads, cultivating opportunities, meeting a potential client’s expectations and timely follow-up through every step of the process.

The results of effective sales management:

• Increased response rates and leads generated

• Close more business by thoroughly qualifying leads and managing the follow-up process

• Ensure no opportunity is lost by building an opportunity pipeline and nurturing leads to close

• Enhanced success by capturing market intelligence through one-to-one interaction

Database Creation

Buying databases for your business is status quo for all companies these days.  Depending on who you target, most of these databases are bought by your competitors, other like companies, etc…especially in the IT sector. The “gold” standard for real database creation is to build your own and target the C level business executives at these target companies…these executives read the WSJ, Harvard Business Review, NY Times, Business Week, Fortune, etc.

Unique databases built by Persisto will help:

• Increase lead generation, sales and brand awareness

• Generate more traffic to your websites

• Increase email deliverability

• Convert more leads and sales

Sales Coaching, Mentoring & Training

Persisto is very adept at best practices in sales techniques and/or what works when courting prospects.

Why? We're daily practitioners ourselves!

We've coached, mentored and trained some of the top sales people around the country. People that have been CEOs, Presidents, EVP of Sales, VP of Sales, and many other sales roles. We have spoken to groups of sales people on what works, as well as provided “tricks” on what can and will work.